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Royal Holloway Students’ Union

Event: Summer Ball & Community Day
Location: Founders Building, Royal Holloway University of London
Services Provided: Artist booking & programming, full event & site design including full CAD site drawings, health & safety compliance including Event Safety Management Plans, supplier procurement, event delivery including site management, health & safety, artist liaison, technical production.

Being one of the last traditional university balls, Royal Holloway Students’ Union engaged us to provide a 360 degree event solution for their first end of term Summer Ball following the pandemic. In the early stages, we worked closely with their in-house event team to programme and contract a diverse range of artists, within budget, for two very different events ranging from Ella Eyre to Hey Duggee! to Cheryl Hole on a tight turn around.

We provided a full site design with in house CAD site plans as well as creating bespoke event health & safety documentation including Event Safety Management Plans, Construction Phase Plans, Crowd Management Plans and key stakeholder liaison.

All site and technical production suppliers including funfair rides, toilets, staging and tech for three stages were procured by us and full supplier due diligence was conducted.

On site, our team provided full site management and carefully managed key stakeholder relationships as well as building and breaking a full event site in and around a historic, and not to mention haunted, Grade I listed building.

Post Event Video 2019
Post Event Video 2022


Channel 5

Working hand in hand with Viacom CBS, we created 5 on the Farm from concept through to delivery. We created a safe and welcoming one of a kind event, whilst engaging with the local community and showcasing the best names and programmes from across the Channel 5 portfolio at the home of “Springtime on the Farm” – Cannon Hall Farm. With activation areas such as Milkshake Meadow, the local Makers Market and The Barn, 5 on the Farm provided a broad programme of engagement across all the generations.

Creatively, we developed the brand and its customer facing assets with key stakeholders and Viacom CBS including the website, social media channels and ticketing sites. Additionally, the project was supported by an extensive and coherent TV campaigns with messaging across the Viacom CBS estate as well as My5 on demand.

Working closely with the farm, we provided a full site design with in-house CAD plans as well as creating event critical documentation including Event Safety Management Plans, Safeguarding Plans, Sustainability Plans, Traffic Management Plans, Crowd Management Plans. Our team led on all premise licensing for the event as well as chairing multiple SAG meetings.

We procured all site and technical production suppliers including unique structures, decor, toilets, staging and tech and conducted full supplier due diligence. We sourced and managed the Makers Market focusing on local producers, breweries and small holdings.

On site, we provided full site management and artist liaison as well as ensuring as little disruption to the busy farm and visitor attraction.


Motion Events

Just before the pandemic broke, we partnered with the team at Motion to re-evaluate their live offering to the industry. Acknowledging the value of brand separation, we identified a suitable area within the Motion complex fulfilling a gap in the local market and
following on from extensive feasibility works including occupancy assessments, we repositioned Marble Factory as a 1,350 capacity venue. All aspects of the venue were reviewed, with Motion committing to extensive improvements including a full live L-Acoustics PA system and dedicated backstage artist facilities. A clear and concise diary management system was designed and implemented providing a transparent procedure across both live and club businesses. This ensured we could maximise both live and club activity supporting Motions core trade.

In the first live season post pandemic, Motions live trade has increased from 12 shows per annum to over 75 across a diverse range of genres. Following on from feedback from promoters and agents throughout this time, further improvements to technical production, ticketing and artist facilities have been made in winter 2022. In addition to this, Marble Factory committed to being the largest independent and merch fee free venue in Bristol.

We also provide full technical advancing for the live shows within Marble Factory and integrated a full time member of our team into the staffing structure to ensure all events are delivered to our high standards including show day safety procedures. Our Venue Business Manager represents the venue to the industry and works alongside the Motion team to maximise and expand the business into additional avenues.


Ade Dovey

Highly regarded whilst holding key operational and programming roles across the industry, Ade is a respected Promoter and a first-class creative Venue Manager in his own right. Previously responsible for developing unique venue spaces such as The Deaf Institute, Gorilla and the Albert Hall in Manchester, Ade leads on our partnership with Marble Factory (Bristol). He also brings an eclectic mix of niche artists to our Promotions Department along with knowledge of the best way to handle a surfboard.

Top Five Albums

Slint – Spiderland Mercury Rev – Deserter’s Songs Tortoise – TNT Kyuss – Welcome To Sky Valley Dirty Three – Cinder

Victoria Smith

Victoria started her career with Live Nation at 16, achieving their Trainee of the Year award. She subsequently progressed to hold several senior positions at both MAMA and Academy Music Group. Whilst still focussed on operations, Victoria has worked on and supported venues and large-scale outdoor events across the UK. Now our Finance Director, Victoria is well equipped with significant experience of the intricacies of venue & site management, artist bookings, ticketing and promotions that aid her in taking a pragmatic and practical approach to all our projects. Victoria has a love of independent venues, cultural eco-systems of their localities and enjoys engaging and assisting all those who share her passion.

Top Five Albums

Taylor Swift – Red Damien Rice – O Florence & The Machine – Lungs We Were Promised Jetpacks – These Four Walls Mumford & Sons – Babel

Richard Maides

Well respected and established industry professional, Richard has held Directorships both in the independent and corporate sector. Having extensive experience at the highest level whilst at the UKs leading music venue operator in addition to regularly working on large-scale outdoor activity and consultancy projects, Richard’s repertoire offers a wide range of achievements from which to draw upon. He is a co-founder of the company, now living his best semi-retired life by following his love of promoting and working with some of his favourite artists such as Peter Hook & The Light, 808 State, The Chameleons, and The Wedding Present all whilst acting as Creative Director of Tomorrow’s Ghosts Festival. Unfortunately Richard is a lifelong Nottingham Forest fan but we are hoping that in terms of judgement that this is the exception that proves the rule!

Top Five Albums

The KLF – Chill Out Talk Talk – The Spirit of Eden The Human League – Dare The Sisters of Mercy – First And Last And Always Underworld – Dubnobasswithmyhead