Channel 5

Event: 5 on the Farm
Location: Cannon Hall Farm, Barnsley
Services Provided: Brand creation & development, website delivery, marketing, talent booking & programming, ticketing, finance, full event & site design including full CAD site drawings, health & safety compliance including Event Safety Management Plans, supplier procurement, event delivery including site management, health & safety, artist liaison, technical production.

Working hand in hand with Viacom CBS, we created 5 on the Farm from concept through to delivery. We created a safe and welcoming one of a kind event, whilst engaging with the local community and showcasing the best names and programmes from across the Channel 5 portfolio at the home of “Springtime on the Farm” – Cannon Hall Farm. With activation areas such as Milkshake Meadow, the local Makers Market and The Barn, 5 on the Farm provided a broad programme of engagement across all the generations.

Creatively, we developed the brand and its customer facing assets with key stakeholders and Viacom CBS including the website, social media channels and ticketing sites. Additionally, the project was supported by an extensive and coherent TV campaigns with messaging across the Viacom CBS estate as well as My5 on demand.

Working closely with the farm, we provided a full site design with in-house CAD plans as well as creating event critical documentation including Event Safety Management Plans, Safeguarding Plans, Sustainability Plans, Traffic Management Plans, Crowd Management Plans. Our team led on all premise licensing for the event as well as chairing multiple SAG meetings.

We procured all site and technical production suppliers including unique structures, decor, toilets, staging and tech and conducted full supplier due diligence. We sourced and managed the Makers Market focusing on local producers, breweries and small holdings.

On site, we provided full site management and artist liaison as well as ensuring as little disruption to the busy farm and visitor attraction.